AI Outbound Architect · Fractional Head of Growth
I build AI-powered outreach engines for European B2B companies selling into enterprise. Single-operator pipeline systems that replace the function of a 3-person SDR team — and outperform it.
The problem
€8–15K
Fully-loaded monthly cost of a 3-person SDR team in Northern Europe.
4–6 mo
Ramp time before any pipeline shows up. Burn rate compounds.
<2%
Meeting conversion rate at C-level with conventional playbooks.
The instinct when outbound isn't working is to add SDRs. At enterprise level, it's almost always the wrong move. That's a strategy problem, not a headcount problem.
The method
01
I run systematic AI-assisted analysis across hundreds of posts from leaders inside target accounts, surfacing the pains that never appear in vendor decks but dominate executive conversation. On a recent engagement: 45+ distinct pain triggers, mapped to specific roles and industries.
02
C-level executives don't take vendor calls. They take calls with people who have data on a problem keeping them up at night. Every outbound motion I build starts by naming what the prospect is already thinking — in language they actually use.
03
Every message clears a three-part structure: a specific verifiable observation about the prospect's world, the tension they're already feeling but rarely see articulated, and a low-friction invitation to compare notes. No calendar links. No "quick 15 minutes." Codified into a checklist so quality doesn't drift as volume grows.
04
Segmentation, enrichment, personalization, tracking — all operated by one strategist with an AI stack. Everything documented as a transferable playbook so the system isn't locked in one head.
The proof
Reply rate at C-level
7.7–10%
vs. 1–3% enterprise benchmark
Qualified meeting conversion
~10%
vs. <2% enterprise benchmark
Segmented contact base
2,169
Nordics, Baltics, DACH, CH & NL — run by one operator
SDR equivalent replaced
3 → 1
Out-booked a 3-person SDR team at a fraction of the cost
Meetings landed with senior stakeholders inside
All accounts stay anonymized under NDA. That level of discretion is standard for the kind of fractional engagements I take — and part of what the work is worth.
Who I work with
01
€1–10M ARR. Outbound burning cash and not converting. Choice between hiring more SDRs or rebuilding the motion.
02
Can't justify a $180K US-based Head of Growth. Need strategic pipeline leadership that understands both markets.
03
Legal tech, fintech, healthcare. Need to 10x content output and pipeline quality without 10x'ing the team.
Start a conversation
Send one line about what your current pipeline looks like. I'll reply personally.